Microsoft, having tired of Apple's standalone successes with its standalone stores, is opening numerous retail locations in time for the 2009 holiday season. Recession notwithstanding, Microsoft wants to make a splash at the consumer level when it releases Windows 7 in October. The company is also shooting to have the stores open for the holiday season, although Timely Demise wonders how many people want a new OS for Christmas. Microsoft is adopting the time-honored tactic of opening stores right near its main competitor.
Microsoft opening retail stores
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Timely Demise tracks the retail industry as it changes with our unprecedented economic environment. Published by David Wertheimer. Did I miss something? Drop me a line.
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This page contains a single entry by David Wertheimer published on July 21, 2009 8:48 AM.
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