P&G to stop selling Max Factor in U.S.

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Procter & Gamble has decided to cease United States distribution of the storied Max Factor makeup line. Max Factor, which began in 1909, is a billion-dollar line but gets a majority of revenue from international sales. The company was founded in 1909 by a Russian immigrant who coined the word "makeup" and is credited with helping popularize its daily use.

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Timely Demise tracks the retail industry as it changes with our unprecedented economic environment. Published by David Wertheimer. Did I miss something? Drop me a line.

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This page contains a single entry by David Wertheimer published on June 5, 2009 3:37 PM.

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